Channel Advantage - expert field marketing for technology

“No-nonsense expertise to solve your retailing problems...”

The Only Dedicated UK Games Field Marketing Company

CG3 - Channel Games - The electronic games and console sector is booming, but so is your competition!. Nowadays it's no good just launching a game title and hoping for the best. You need to drive sales through a co-ordinated program of marketing and demonstration, making use of the top specialist games field marketing team in the country.

We have been advising and helping games publishers and retailers maximise their retail revenues for more than a decade, and our expertise is second to none. Our services ensure that the crucial first week of your launch will meet expectations and your sales targets.

We can help to:

* Ensure the title reaches the shelves

* Ensure that promotional material is where it should be

* Train the retail staff to appreciate and recommend your title

* Evaluate and report on launch day sales and stock figures as they occur. 

* Defend and grow your Back Catalogue and Evergreen Titles 

The Channel Games team brings years of experience of managing a database of over 4,000 independent and multiple games retailers across the UK. Through the demonstration of code, delivery of promotional materials, product information and the building of relationships, the team delivers the best support service in the industry.

Through our renowned online reporting systems, the team collect data on promotional compliance, stock levels, staff perception of your titles, and more. A bespoke reporting site and store questionnaire is tailored to your requirements and the data delivered daily in store by store or summary format.