Channel Online
No successful retail project nowadays can afford to ignore the power of the Internet in the marketing mix. Our online services encompass all the elements you may need to help drive your bricks & mortar campaign, from blog and viral marketing to product support and guerilla web sites aimed at one or more demographic target markets. Working with a select group of specialist partners we provide full online coverage under the single CA umbrella.
Buzz Marketing. The power of the Internet to drive omment and interest in your products and services is now well known, but despite what you may hear it's not just a matter of approaching a few blogs and chat forums. Strategic online marketing involves painstaking research and patient long term relationship building, in the same way you would work with mainstream media. We can help guide, create and manage your online marketing program so it works properly, away from the hype and unrealistic expectations.
Support. One of the most important foundations of any online marketing involves professional after sales and customer support. You don't need huge teams of people to open up a conversation with your customers, just a genuine desire to engage in their desires, ideas and problems. We can help you formulate a cost effective online presence which encourages repeat business, turns your customers into evangelists and keeps you on top of public perception of your product and brand.
Guerilla Web. Not every marketing message appeals to every demographic in your target market, and Channel Online can help build effective guerilla campaigns which ensure that your brand or product reaches out to the customers you want to influence. Fast developed viral web sites and continuous online discussions can lift your product out of the pack and shine a light on the true benefits of your offering.
Contact us now to learn more about our comprehensive online marketing programs and services.
2006 - Field Marketing Awards, Most Effective In-Store Demo, Brand Performer
2007 - Field Marketing Awards, Most Innovative Campaign