Channel Advantage - expert field marketing for technology

"Bringing technology to life..."

Our Management Team - Your Competitive Advantage

Channel Launch supplies the kind of hands-on, no-nonsense technology retailing expertise that you need to help you reach your sales targets and make your product stand out from the crowd, whether you're entering a different market, launching a brand new product or simply refreshing your retail strategy.

For 15 years our team of consultants and partners have been building key relationships with the UK's largest consumer retail and distribution groups at both HQ and shop floor level, to ensure that your brand and product story gets heard exactly where it counts.

A typical Channel Launch process involves a preliminary consultative meeting where we can get together for a commitment free discussion of the issues and opportunities surrounding your product plans and aspirations. We will then select and engage the individuals from our Management Team with the most relevant experience to consider your positioning in relation to your competition, consumer perception, channels to market and potential return on investment.

We will then draft and present our initial concise but comprehensive proposal to meet your marketing and sales goals within the parameters of the current retail environment

Contact us on 01491 639106 now for your no-commitment appointment to discuss your brand marketing or product sales needs.

The Management Team

Chris Pearson - Chairman.

Chris has spent 15 years advising retailers and manufacturers on how to maximise their retail sales opportunities and improve customer satisfaction. His knowledge of the UK technology market is second to none, and his experience in all aspects of strategic and tactical technology retailing has driven Channel Advantage to a pre-eminent position in the UK marketplace.

 Tony Hall - Managing Director.

Tony has been involved in IT management for more than 20 years. Beginning his IT career with Computerland. He was founding UK Country Manager of the Consumer division for printer company Lexmark International and then EMEA General Manager of the Supplies division based in Paris. His experience in launching and building sales of consumer technology products is unrivalled in the UK market, as is his insight and understanding of UK technology retail sector.

 
Carla Stockton-Jones - Business Development Director.

Carla has worked in field marketing for 10 years, the last five of which were spent as business development director for two of the largest independent agencies in the UK - FDS and REL. Working across a variety of sectors and for numerous UK, European, and international clients, Carla brings a wealth of experience to Channel Advantage. In her spare time Carla enjoys live music and spending time with her family.

 Sean Algar - Business Development Director.

Sean has been delivering tailored, effective face to face campaigns for major FMCG companies looking to build their brands and increase market share in the retail sector for over 10 years. Sean has joined CA from FDS. He specialises in understanding client needs, justifying marketing spends and demonstrating realistic ROI propositions. In his spare time Sean enjoys intellectual challenges and the occasional game of scrabble

 Karen Hughes - Operations Director.

Karen has spent 20 years in the games marketing sector, having joined US Gold in the late 80s.  After a varied career in field sales management, she was appointed as Operations Director  of ISM before its purchase by Channel Advantage in 2004. Her personal tastes run to small dogs and leisurely lunches on the beach.

J.B. Parker - Commercial Director.

Parker, as he's commonly known, began his career in retail and subsequently spent 13 years with CBS Records (now Sony Music). In 1987 he moved into the computer games industry and set up his own field merchandising company which he sold to Frontline Distribution (now Computer 2000). In 1996 Parker launched Profile, an IT merchandising company which was bought in May 2008 by Channel Advantage 

 Nigel Powell - Non-Executive Director and Consultant to the Board.

Nigel has been involved with the technology industry for over 27 years. He spent eight years with NEC UK, latterly as Commercial Manager of the personal computer division, and in 2000 he joined MP3.com as President Europe. He currently writes a technology column for the Sunday Times newspaper, is founder editor of the popular technology blog The Red Ferret Journal and provides strategic communications consultancy to clients such as British Telecom, Microsoft, and T-Mobile.