"What Gets Measured, Gets Managed"
Channel Knowledge - Knowledge is power, so they say, and nowhere is that more apparent than in the fast moving world of technology retailing. Knowing how your products are doing at the point of sale, which competitor is having a special offer, new store layout details are all part of the mix of making sure that you keep on top of your retail strategy.
Our field teams collect data from retailers across the UK on a weekly basis, which means that it's always fresh and always useful. In addition to our general market intelligence reports, you can also subscribe to more targeted data specific to your market, demographic or tactical needs.
Channel Advantage customers also benefit from extensive online reporting which is available on a daily basis via your client login on the web site or via email delivery to your inbox. Not only numbers, but also statistical, anecdotal and photographic evidence are all combined to give you a comprehensive snapshot of the current retail environment and your company's performance. All of which helps you stay one step ahead of the competition and the market.
Contact us on 01491 639106 for a no-obligation quote for our Channel Knowledge services...
2006 - Field Marketing Awards, Most Effective In-Store Demo, Brand Performer
2007 - Field Marketing Awards, Most Innovative Campaign
