The Face 2 Face Blog - Tony Hall, Managing Director
PRESS RELEASE - Channel Advantage ramps up executive team
Carla Stockton-Jones and Sean Algar join UK's top technology retailing consultancy in corporate revamp
London May, 2008: FOR IMMEDIATE RELEASE
Channel Advantage, the UK's top technology retailing consultancy has recruited high flying field marketing execs Carla Stockton-Jones and Sean Algar from REL and FDS as part of a new program to deliver stronger FMCG based field marketing practices for the technology retail space.
The two new business development directors have been tasked with meeting the increasing demand for front line services in in-store audit, training and experiential marketing as the technology retail market battles with increased competition from the Internet and a sagging economy.
"More technology retailers and manufacturers are shifting the emphasis of their marketing focus from traditional advertising and PR in order to engage effectively with their customers at the point of sale, to simplify the complexity of the technology and help customers understand the benefits of the product rather than just raw specifications," says Tony Hall, managing director of Channel Advantage, "Carla and Sean come from an FMCG background which has been using this approach for years, while the technology sector is some ten to twenty years behind the curve."
Channel Advantage has also just completed the purchase of long time industry field marketing player Profile for an undisclosed sum, further increasing its service portfolio to the technology, games and consumer electronics sectors.
Note to Editors
Channel Advantage is the UK's top technology retailing consultancy. Established 15 years ago, the company services a blue chip roster of clients in the technology and gaming sector, including Microsoft, HP and Activision. The company offers a range of marketing services and technology expertise to help companies maximize their retail sales and improve brand awareness.
More information can be obtained from Tony Hall on 01491 639106, at www.channel-advantage.co.uk or from press@channel-advantage.co.uk..
Photos:
2006 - Field Marketing Awards, Most Effective In-Store Demo, Brand Performer
2007 - Field Marketing Awards, Most Innovative Campaign