What do we do?
We offer a full range of programs to ensure that your products are properly represented in-store, online and across your target markets. Our knowledge of the UK technology retail channels is second to none, which is why companies like Microsoft, HP, Nokia and Activision look to us to solve their retail problems.
Channel Launch. Our consulting services encapsulate the experience of over 75 years of ground breaking IT retail services, from initial discussions through to completion of multi discipline marketing programs involving major name global partners and clients.
Channel Retail. Offers a range of traditional field marketing services to the technology sector. Each product is specifically focused on the special needs of the volatile IT market, from our award winning experiential programs to our in-store training and promotional activities.
Channel Online. No successful retail project nowadays can afford to ignore the power of the Internet in the marketing mix. Our online services encompass all the elements you may need to help drive your bricks & mortar campaign, from blog and viral marketing to product support and guerilla web sites aimed at one or more demographic target markets. Working with a select group of specialist partners we provide full online coverage under the single CA umbrella.
Channel Word. Modern retailing is as much about communication as it is about mere selling skills and that's where our communications services can help. We provide press release, press events and specialist sales training for your field and corporate sales personnel to ensure that you optimise your product goals at every level.
Channel Knowledge. Without information no marketing campaign can be successful. Our retail analysis and data services deliver vital market intelligence gathered directly from the sources you need in order to make strategic decisions that count. Our personnel are constantly feeding data into our computer systems from across the UK's largest retail outlets, which means you can rely on its accuracy and relevance.
The Channel Advantage works for you, in time, all the time.
2006 - Field Marketing Awards, Most Effective In-Store Demo, Brand Performer
2007 - Field Marketing Awards, Most Innovative Campaign