This is the best bit. The core thinking that sits at the heart of our brand of field marketing. The philosophy of our 100% face-to-face solution...
We have a powerful and distinctive approach towards field marketing that we call 'the philosophy of face-to-face'. This philosophy is rooted in the original premise that people need people, they are influenced by the people around them and social interaction with others has a powerful effect on opinions, beliefs and decision-making.
We've built our business on optimising the face-to-face moment as the final, most essential step in the marketing journey. Face-to-face introduces the brand personality. Face-to-face puts engagement into the marketing mix. In the right hands, face-to-face is how features and benefits and aspirations spring to life. Face-to-face is the true essence of what people have traditionally labelled as 'field marketing'.
If any element of that final face-to-face moment is missing - correct facings, clear pricing, good availability, keen knowledge, positive brand experience - the retail advantage will pass to a competitor. That's why 100% of our effort is expended on the last 20% of the journey. We specialise in stealing competitive advantage at the most crucial consumer touchpoint.
By connecting dialogue with experience, knowledge and insight the face-to-face conversation is much deeper, stronger and more meaningful than simple 'field marketing'. The face-to-face conversation is not a model or a method, it's a philosophy. It's a way of doing and being. It's the Channel Advantage way of doing and being. We call it switched on field marketing.
